They may sell more hair products. But at the same time they’re throwing in female empowerment.
A great video illustrates how when women and men do the same things, they are seen in completely different ways.
Really worth watching.
It’s important to recognize how much harder both men and women can tend to be on women employees and potential hires, and how our society often belittles people of all genders when they are successful with negative framing like ‘bossy’, ‘self-promoting’ and ‘selfish’. Ambition shouldn’t be punished.
And I know…Pantene’s aim is of course to sell shampoo. But we have to applaud a piece of advertising that calls attention to the gender double standard!
